Curated from: customerthink.com
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68% of individuals said they would prefer watching a video than contacting a company’s support service to solve a problem with a product. Whatever product or service you offer, your customers will be more satisfied if you provide a video to help them fix their problem as fast as possible.
To them, a video is more likely to offer digestible information that is easier to follow. Your customers can directly practice what they have seen in the video. It is way more flexible than waiting for your support service team to explain the solution through a call or email.
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We can’t ignore that living in a fast-paced world has changed customers’ habits. Waiting for a long queue to talk or have a live chat with a customer service agent is outdated and frustrates people. Nowadays, people want every brand to respond to their queries instantly and effectively.
A video can perfectly address the issue through a step-by-step procedure with total clarity, rather than let your agent type a lengthy explanation that will make your customer more confused and leave room for ambiguity and interpretation.
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18 reads
According to a study, around 82% of customers can’t stand a business that does not offer a quick and immediate resolution. They have left a brand because of poor customer service experiences.
There is no other option than a customer service video to meet people’s expectations of getting a fast and responsive solution to fix their issues. A video will satisfy them because the solution is instantaneous. They will feel that you do care about their problem and listen to their complaint. This is a significant step to building a healthy and long-lasting relationship with your customers.
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21 reads
A customer service video allows people to self-serve and find a better way to solve their problems. It makes them happy and they will give a good rate for your organization.
Once the customer satisfaction rate increases, your company will gain some benefits, such as:
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You can use a customer service video instead of investing a lot of money to hire more support staff. It can be a long-term investment since the queries or issues that arise from time to time may be identical.
You can post the video on your FAQ page so people can easily access it 24/7 or have your support team provide the URL to everyone who contacts them. It will be more efficient than typing thousands of words or discussing it over the phone.
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You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers.
When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisfied consumers, on the contrary, will speak to 9-15 people about their bad experiences.
It implies you’re likely to lose at least nine potential consumers if you can’t afford the best customer service experience.
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14 reads
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CURATOR'S NOTE
Important article on customer service and retention
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