<ul><li>There's a ton of name churn now - new names coming in, old names dropping out of use</li><li>Names that were rising fastest in popularity in 2021 apparently included Loyal, Ozzy, Emberlynn, and Raya</li><li>These are names meant to define one's individuality rather than blend into the crowd</li><li>Originality is the point</li><li>An entire pop-culture subgenre dedicated to making fun of made-up baby names</li><li>On Facebook, there are many groups dedicated to this.</li></ul>

Name churn

<ul><li>For decades, social psychologists have researched the links between given names and life experiences</li><li>Names represent an act of possibly futile branding on the part of parents.</li><li> "Cultural" names are very often "made up."</li></ul>

Why do we mock the names we mock?

<ul><li>Status is a way that people help make sense of their social worlds.</li><li>When deciding how to approach a stranger, we look for clues in their dress and their manner. These clues help us decide how we want to behave.</li><li>Class is a major way that status is experienced and communicated. And over the last few decades, class has become less stable, less guaranteed - for everyone, including white people, for a change.</li></ul>

Status and class

Why do we mock the first names we mock? It’s clear that the act of “making up” names for kids is a breach of some sense of decency for a lot of white people in particular. It comes down to class anxiety and status policing.

Understand yourself and those around you.

psychology

Psychology

parenting

Parenting

artsandculture

Society, Arts & Culture

Why Do We Mock Names?

<ul><li>Researchers have found that those who watch reality dating programs have more traditional attitudes toward dating and relationships.</li><li>Reality dating shows are not meant to replace real dating programs.</li><li>It is possible that those who hold more gender stereotypical views of sex and dating are those who are more likely to seek out reality dating TV.</li><li>The goal of dating TV is not to help people find love, but rather to expose people to the fantasy of a real relationship.</li><li>A limitation to their work involves the direction of the relationship between reality dating show viewership and attitudes.</li></ul>

The Psychology Dating Shows

The messages being sent by programming depicting “real” relationships.

loveandrelationships

Love & Relationships

Reality Dating Shows

Self-advocacy is the ability to speak up on your behalf effectively. You might do this to bring about positive results in any of the various contexts in which you interact — whether at work, in organizations, school, community, or family.If there are decisions being made on your behalf or conditions that affect your well-being, it’s your right to speak up powerfully about them. You have the right to assert your own best interests.

What is self-advocacy?

Self-advocacy requires that you first understand yourself (your values, your needs, and your rights) in the context in which you operate. It requires that you are aware of the support that you need and the resources that are available.Self-advocacy also requires the ability to communicate your value, your needs, and your human rights in a way that will be understood and offer you the greatest return on the ask.

Understanding yourself, your values, and your needs

You need to understand yourself in the context of your role within the larger group. This means having a good understanding of the organization’s values, rules, rights, and resources. For instance, look at your organization’s mission and your team’s role in fulfilling that mission.Ask yourself:<ul><li>How do I serve the team and thereby serve the organization as a whole?</li><li>What are my responsibilities to the organization, and what are the organization’s responsibilities to me?</li><li>Do our values and talents match?</li><li>Can I serve the organization?</li><li>Does my work for the organization benefit me? </li></ul>

Understanding your context

<ul><li>Develop a robust and direct line of communication with your manager. Your manager is in the best position to advocate on your behalf. They know both you and the organization. I</li><li>Join — and lead — organizations that are there to support you and others, within and outside of your organization. </li><li>Be an ally and advocate for others. Speaking up for others is often less angst-inducing than speaking up for ourselves. </li><li>Continue developing yourself, building relationships with others, and being aware of opportunities and resources within your field inside and outside your present organization. </li></ul>

Build up a support system

Make sure to take the following steps: prepare, consult, draft, and state your case.<ul><li>To prepare, start by documenting your concerns in detail. </li><li>Do your research. Which laws govern the issue on a federal, state, and local level? What do the governing rules of your organization state about the situation? </li><li> Consult your support network for their feedback and input.  </li><li>Begin to draft a solution.</li><li>Reach out to your network to get their feedback.</li><li>Now you are ready to state your case with clarity and confidence. </li></ul>

How to communicate your needs 

<ul><li>You empower yourself and others by practicing and honing self-advocacy skills. In doing so, you build a psychologically safe and inclusive environment where other people are more apt to share their ideas and flourish.</li><li>You take control of your own life. </li><li>You become better at decision making.</li><li>You become better able to hear the perspectives of others that you hadn’t previously considered.</li><li>You become an effective problem solver. You know how to research the problem at hand and how to consider multiple perspectives. </li></ul>

Benefits of self-advocacy

Most of us don’t hesitate to speak up for others, but self advocacy can be scary. Learn the benefits of self advocacy and how to put your voice into action.

career

Career

Self-advocacy: Improve your life by speaking up

We see millions of fonts each day, but we will only remember the successful ones. A good, successful font comes in the form of font psychology - meaning you connect the emotional and visual action to the font you choose to represent you. The digital age has strengthened that connection and is why brands and businesses should carefully consider what fonts are most successful.

A good successful font

Font psychology is the visual and emotional response you have to fonts. The Kolenda Font Model explains step-by-step how we perceive fonts and what we associate with them. For example, bold font for a fitness brand will be perceived as thick and bulky. The perception will also be associated with the fitness brand.

Font psychology

<ul><li>Typography is the art of creating a message that looks visually pleasing. For example, if you want to evoke thoughts of tallness or slimness, adjust the spacing or decide if the upper or lower case will impact people's perception.</li><li>Shape psychology focuses on the geometric form and creates emotion and feeling. For example, a font with more roundness creates a relaxing wave.</li><li>Colour psychology plays a role in changing mood. The right shape and colour can be used to create the mood you want to embody.</li></ul>

Typography, shape and colour psychology

Font psychology has the power to drive your decisions and goals. Understanding how people react to fonts can influence how your target audience perceives your design and business. Your design font should inspire and empower your message. For example, using the proper signage fonts when designing for a flash sale will help prompt consumers to buy instead of browsing. Likewise, the right combination of fonts for social media posts increases consumers' likeliness to return and engage with your content.

Why you should use font psychology

Serif fonts are the most traditional font option and are often used to create a classic, traditional and stable look and feel. This font is great for brands and businesses that feel established, or to evoke a feeling of trust and respectability, for example, law firms, insurance companies and consultants. The most popular serif fonts are Times New Roman, Georgia and Garamond.

Serif fonts

The slab serif fonts are in the same family as serif fonts, but with more bold confidence and youth. Slab serif fonts are squared off giving a chunkier look and feel. Slab serif fonts are excellent for businesses that want to leave a lasting impact. Popular slab serif fonts include Courier, Rockwell and Museo.

Slab serif fonts

Sans serif fonts are clean, crisp and modern. They are minimal and engaging. These fonts convey a no-nonsense attitude but also feel open and progressive. Tech companies prefer these fonts as well as forward-thinking and modern brands. Classic examples of this font are Arial, Century Gothic and Helvetica.

San serif fonts

Script fonts have a feeling of femininity and elegance. They are fun and romantic and mimick forms of handwriting and doodling. Script fonts inspire other creative ideas and feel rich in emotion and history. They're great for visual brands but should be used with caution as they can leave text feeling illegible. Familiar examples include Lucida Script, Lobster and Zapfino.

Script fonts

Modern fonts take on a futuristic look, but it's found in 18th-century history. Modern fonts combine practicality and playfulness. It varies thick and thin strokes. These fonts create a sense of exclusivity and intellect. It is great for announcing your brand, particularly for attracting the millennial demographic.  Examples include Matchbook, Politica and Klavika.

Modern fonts

Display fonts are used for large-format mediums such as billboards, headings, and book covers. They can be serif, slab serif, or sans serif. They can also be unique and can have a pictorial element to them. Display fonts can create a more casual, fun, or unique look. The font can be changed to suit your personality and is ideal for any business.  Examples include Bombing, Gigi and Jokerman.

Display fonts

Understanding how fonts influence our decisions can help in picking the right font for your business. This article lists the different types of fonts and the feelings they evoke. 

Font psychology is the connected emotional and visual reaction to fonts. That's why it's important for brands and businesses to pick a font carefully. Let’s take a closer look at what font psychology means, what it says about you and your business, and which styles best represent you.

product

Product & Design

leadershipandmanagement

Leadership & Management

The fundamentals of font psychology - 99designs

68% of individuals said they would prefer watching a video than contacting a company’s support service to solve a problem with a product. Whatever product or service you offer, your customers will be more satisfied if you provide a video to help them fix their problem as fast as possible. 
To them, a video is more likely to offer digestible information that is easier to follow. Your customers can directly practice what they have seen in the video. It is way more flexible than waiting for your support service team to explain the solution through a call or email.

A Customer Service Video Tutorial

We can’t ignore that living in a fast-paced world has changed customers’ habits. Waiting for a long queue to talk or have a live chat with a customer service agent is outdated and frustrates people. Nowadays, people want every brand to respond to their queries instantly and effectively.
A video can perfectly address the issue through a step-by-step procedure with total clarity, rather than let your agent type a lengthy explanation that will make your customer more confused and leave room for ambiguity and interpretation.

Benefits Of Customer Service Video Tutorials

According to a study, around 82% of customers can’t stand a business that does not offer a quick and immediate resolution. They have left a brand because of poor customer service experiences. 
There is no other option than a customer service video to meet people’s expectations of getting a fast and responsive solution to fix their issues. A video will satisfy them because the solution is instantaneous. They will feel that you do care about their problem and listen to their complaint. This is a significant step to building a healthy and long-lasting relationship with your customers.

Reducing Drop Off Rate

A customer service video allows people to self-serve and find a better way to solve their problems. It makes them happy and they will give a good rate for your organization.
Once the customer satisfaction rate increases, your company will gain some benefits, such as: 
<ul>
<li>89% of individuals tend to make another purchase from the same brand after experiencing positive customer service. </li>
<li>It helps to enhance customer retention by 5%.</li>
<li>When businesses prioritize excellent customer experiences, they can generate sales between 4% and 8% higher than their market.</li>
</ul>

Increase Customer Satisfaction Rate

You can use a customer service video instead of investing a lot of money to hire more support staff. It can be a long-term investment since the queries or issues that arise from time to time may be identical. 
You can post the video on your FAQ page so people can easily access it 24/7 or have your support team provide the URL to everyone who contacts them. It will be more efficient than typing thousands of words or discussing it over the phone.

Lower Hiring Costs

You can achieve more than just making your existing consumers stay longer. A customer service video increases your chances of gaining new customers. 
When they have an excellent customer service experience, 38% of consumers want to tell their friends about it. Unsatisfied consumers, on the contrary, will speak to 9-15 people about their bad experiences.
It implies you’re likely to lose at least nine potential consumers if you can’t afford the best customer service experience.

Gaining New Customers

Important article on customer service and retention

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

communication

Communication

Being able to leverage both automated and human support has led to some incredible advancements, allowing companies to scale their support and deliver personalized experiences more efficiently than ever before.As a result, human support is more critical than ever. And with a greater impact on your customer satisfaction – and ultimately your company’s bottom line – it’s increasingly important to invest in your human support team as a real strategic lever in your business.

Invest in your human support team

The three layers of the Conversational Support Funnel consists of three layers:<ul><li>Proactive support enables you to get ahead of known problems before customers even reach out for help.</li><li>Self-serve support allows users to resolve simple queries on their own, ensuring fast, efficient answers while minimizing the number of repetitive questions hitting your team inbox.</li><li>Finally, there’s human support, which is crucial for those tricky issues that can only be solved by a real-life person. These are the technical or sensitive queries that need a specialized, empathetic response.</li></ul>

The business benefits of human support

Human support is crucial for those tricky or sensitive issues that just can’t be solved with automation or bots, such as payment problems, difficult technical issues, or complex queries that need deeper context. Being able to route these problems to a real person is essential for maintaining customer happiness.What’s more, these are also great opportunities to enhance loyalty and advocacy by building real long-term customer relationships through personalized, tailored problem-solving and genuine human connection at key moments of your customer’s journey.

Engage and retain your customers

<ul><li>Map out career paths. Having clearly defined career paths gives people something to work towards. </li><li>Rethink your metrics to properly reflect the work. While it’s great that support reps can really get their teeth into complex problems and pull apart issues, it also means that the problems they’re working on can take longer and be more difficult to solve. </li><li>Treat humans like humans. This means that if things feel overwhelming, your support reps have time to step away from the inbox and go for a walk, and they’re not constantly in thrall to their numbers. As a manager, you also need to be deliberate about making your team’s escalation paths clear. It’s important for them to know that they don’t have to sit there and deal with something that’s not going anywhere.</li></ul>

3 human strategies to support your support team

Support teams have a huge impact on customer satisfaction. Here's why human support is so crucial – and how to get the most out of your team.

corporateculture

Corporate Culture

How support leaders can empower their teams to satisfy, delight, and retain customers

<ul><li><a href="http://dealbook.nytimes.com/" target="_self">Dealbook</a> (NY Times)</li><li><a href="https://www.axios.com/newsletters/axios-pro-rata" target="_self">Axios Pro Rata</a></li><li><a href="https://fortune.com/newsletter/termsheet" target="_self">Termsheet</a> (Fortune)</li><li><a href="https://pitchbook.com/subscribe" target="_self">Daily Pitch (Pitchbook)</a>: Choose from daily newsletters focused on PE or VC or both</li></ul>

Email Newsletters and Blogs: PE and VC

<ul><li><a href="https://www.buyoutsinsider.com/" target="_self">Buyouts</a> (Reuters)</li><li><a href="http://www.pehub.com/" target="_self">PE Hub </a>(occassionally mixes in VC news)</li><li><a href="http://www.penews.com/" target="_self">Private Equity News</a> (Dow Jones)</li><li><a href="http://www.thedeal.com/" target="_self">The Deal</a>: M&amp;A in general, includes private equity</li><li><a href="http://www.privateequityinternational.com/" target="_self">Private Equity International</a></li></ul>

Email Newsletters and Blogs: PE

<ul><li><a href="http://www.avc.com/" target="_self">A VC</a>: Blog of Fred Wilson of Union Square Ventures in NYC.</li><li><a href="https://www.strictlyvc.com/" target="_self">StrictlyVC</a>: Regular newsletter covering VC industry and deals.</li><li><a href="https://kauffmanfellows.us3.list-manage.com/subscribe?u=dbec2639c0e09dea54f2c5487&id=9d87896aa8" target="_self">Kauffman Fellows Journal</a>: Content from Kauffman Fellows. Has a tilt toward LP content packaged for VCs.</li><li><a href="http://www.feld.com/wp/" target="_self">Feld’s Thoughts</a>: Brad Feld of Foundry Group and Techstars. One of the authors of Venture Deals, so if you like that style, you’ll like this blog.</li><li><a href="http://techcrunch.com/" target="_self">Techcrunch</a>: Covers technology companies, including startups and venture firms.</li><li><a href="http://static.crunchbase.com/daily/content_twitter.html" target="_self">Crunchbase Daily:</a> Daily roundup of VC deals.</li></ul>

Email Newsletters and Blogs: VC

<ul><li><a href="https://twitter.com/jheltzer/lists/buyout-resources" target="_self">PE Resources</a> (various news resources covering PE)</li><li><a href="https://twitter.com/jheltzer/lists/buyout-firms" target="_self">PE Firms</a> (official twitter feeds for esteemed PE firms)</li></ul>

Twitter: PE

<ul><li><a href="https://twitter.com/jheltzer/lists/vc-resources" target="_self">VC Resources</a> (various news resources covering VC and emerging technology)</li><li><a href="https://twitter.com/jheltzer/lists/vc-people" target="_self">VC People</a> (personal twitter accounts for esteemed VC’s)</li><li><a href="https://twitter.com/jheltzer/lists/vc-firms" target="_self">VC Firms</a> (official twitter feeds for esteemed VC firms)</li><li><a href="https://twitter.com/jheltzer/lists/entrepreneurs" target="_self">Entrepreneurs</a> (personal twitter accounts of esteemed entrepreneurs)</li></ul>

Twitter: VC

<ul><li><a href="http://gimletmedia.com/show/startup/" target="_self">Startup</a>: Podcast about an entrepreneur starting a podcast company (so meta). Totally behind the scenes and unfiltered. It’s fabulous and a must for entrepreneurs and those interested in VC.</li><li><a href="https://mastersofscale.com/" target="_self">Masters of Scale</a>: Podcast by Reid Hoffman, Linkedin Co-founder and partner at Greylock. Interviews Silicon Valley founders/execs.</li><li><a href="https://www.npr.org/podcasts/510313/how-i-built-this" target="_self">How I Built This</a>: Podcast that features founders walking through the history of their high-profile companies.</li><li><a href="http://www.thetwentyminutevc.com/" target="_self">20 Minute VC</a>: Host Harry Stebbings interviews prominent VCs and founders.</li><li><a href="https://www.acquired.fm/" target="_self">Acquired</a>: Features prominent startup founders/CEOs and investors.</li></ul>

Podcasts

<ul><li><a href="https://www.investmentcouncil.org/" target="_self">American Investment Council</a>. Industry association for PE.</li><li><a href="http://www.nvca.org/" target="_self">National Venture Capital Association</a>. Industry association for VC. Publishes VERY helpful <a href="https://nvca.org/download/5080/" target="_self">yearbook</a> each year.</li><li><a href="http://www.preqin.com/" target="_self">Prequin</a>. Company focused on data and intelligence for the alternatives assets industry. Tends to focus on PE and not VC. Frequently publishes useful free data/reports as marketing pieces.</li><li><a href="https://www.pwc.com/us/en/industries/technology/moneytree.html" target="_self">Moneytree Survey</a>. Reports on VC investing and fundraising each quarter.</li><li><a href="http://www.pitchbook.com/" target="_self">Pitchbook</a>. Company also focused on PE data. Free reports in the Library (most done with McGladrey) can be useful.</li></ul>

Trade Associations/Industry Data

<ul><li><a href="https://angel.co/" target="_self">Angelist</a> is the most prolific platform for angel investments. It’s pushed the envelope on democratizing angel investing and bringing down the cost and complexity of building a fund/track record.</li><li><a href="https://republic.co/" target="_self">Republic</a> is another angel investing platform that generally has lower minimum investments.</li><li><a href="https://www.ourcrowd.com/" target="_self">Ourcrowd</a> is yet another that also has its own committed funds and a network of scouts around the world that screen investments.</li><li>Getting a seed round from a VC . Excellent overview of the mechanics of a seed deal for those with little or no experience&nbsp;</li></ul>

Get Started on Your Own as an Angel

Due Diligence Resources:<ul><li><a href="http://www.crunchbase.com/" target="_self">Crunchbase</a>: crowdsourced database of venture backed companies, venture financings and VC firms.</li><li><a href="http://www.archive.org/web/web.php" target="_self">Wayback Machine</a>: shows websites as of a given time in the past. Great to see how management team, messaging, customers, and a lot more has changed over time.</li><li><a href="http://www.uspto.gov/patents/process/search/#heading-1" target="_self">Patent Search</a>: USPTO Patent search.</li><li><a href="http://www.hireright.com/" target="_self">HireRight:</a> Inexpensive, pay as you go, background checks.</li></ul>

Due Diligence

<ul><li>AllRaise : Aims to increase the amount of startup funding going to women. Includes a large number of female VCs.&nbsp;</li><li>BLCK VC : Aims to increase the number of Black VC investors.&nbsp;</li><li>Chicago: blend aims to increase diversity in the Chicago VC and Tech Ecosystem.</li><li>First Close Partners : Fund of funds LP backing underrepresented VC fund managers.&nbsp;</li><li>Historically black colleges and universities provide Fellowships and Mentorship to increase the number of black venture capital investors.</li><li>The Board List : List of diverse talent prepared to serve on boards of directors.&nbsp;</li></ul>

Diversity, Equity, and Inclusion

<ul><li>How an Internet/SaaS business works . Exceptional overview of the metrics that drive an Internet business. You can also read the original post .&nbsp;</li><li>This post goes further to help understand what numbers are good and which are bad. The survey includes successful and not successful companies.</li><li>a16z’s startup metrics vol 1 and vol 2&nbsp;&nbsp;</li><li>10 Factors to Consider when Evaluating Digital Marketplaces: classic post from Bill Gurley of Benchmark&nbsp;</li><li>Marketplace Calculator. A template to evaluate marketplace business models.&nbsp;</li><li>Famous startup pitch decks: actual decks from successful companies&nbsp;</li></ul>

Business Models

Anecdotes/War Stories: &nbsp;<ul><li>The Masters of Private Equity and Venture Capital . Series of anecdotes/profiles covering deals and building PE/VC firms from respected investors.&nbsp;</li><li>Done Deals . A little dated, but a series of deal anecdotes from some esteemed VCs.&nbsp;</li></ul>

Books

<ul><li>General Magic . Chronicles the startup General Magic, started by the Apple Macintosh team which conceived of the smart phone in the early 1990s.&nbsp;</li><li>Something Ventured . Stories from the original VCs in Silicon Valley.&nbsp;</li><li>Theranos is accused of a wide-scale fraud.</li><li>Fyre . Follows the development and catastrophic launch of an ambitious music festival.&nbsp;</li><li>Startup.com . A look into the dot-com era by following a startup’s progress.&nbsp;</li><li>The Inventor: Out for Blood in Silicon Valley : Chronicles the rise and fall of the startup Theranos. A due diligence cautionary tale.&nbsp;</li></ul>

Documentaries

<ul><li>John Gannon’s blog includes collect of VC jobs and resources, including his email list.&nbsp;</li><li>GRP Excited to add Sam Rosen to Its Ranks. How Did He Get the Role? Hustle. Here’s the Story.. Great post on what it takes to break into VC.&nbsp;</li><li>Venture Evolved: Category of VC posts from Professor Heltzer, many of which on getting a job in venture capital.&nbsp;</li><li>Negotiating the Terms : A product of Going VC focused on women have made the transition to VC.&nbsp;</li><li>@venturerecruiting on Twitter&nbsp;</li><li>PE and VC recruiting process&nbsp;</li><li>How to get a job in VC Part I : Mostly good advice here.&nbsp;</li></ul>

Recruiting Advice

<ul><li>Bessemer has made public its internal investment memos on Pinterest, Shopify, yelp and others.</li><li>Venture Dealr Dilution Illustrated : A great visual example of the effect of dilution over time&nbsp;</li><li>Cooley deal trends : an interactive graph of current deal terms. Excellent resource to know “what’s market”&nbsp;</li><li>Fenwick and West VC Terms market survey : also a good source for “Market” for venture terms.&nbsp;</li><li>Y-Combinator Startup documents . More founder-friendly and “lighter” and more common in seed deals.&nbsp;</li><li>Nvca model legal documents provide a deep understanding of Termssheets.</li></ul>

Deals and Terms

<ul><li>A16z ’ s response to WSJ article suggesting A16Z’s performance was trailing.</li><li>Prequin Investor Outlook: Private Equity Outlook : The opinions of 100 leading LPs on the Market and their plans for the next 12 months&nbsp;</li><li>Cambridge Associates PE and VC benchmarks : Published quarterly by Cambridge Associates, a respected gatekeeper to many institutional LPs.&nbsp;</li><li>ABCs of non-listed BDCs : Regulations and structure of business development corporations, funds that can raise capital from the public&nbsp;</li><li>Mistakenly exposed on the Internet.</li></ul>

Fundraising/LPs

<ul><li>This survey of VC tech stacks is super helpful if you ever want to start your own fund or you wind up at a fund that needs more infrastructure.&nbsp;</li><li>This list of VC tech stack tools is rather comprehensive.&nbsp;</li></ul>

Fund Operations

<ul><li>ILPA reporting guidelines . Consider this a wish list from LPs. Also includes several helpful templates.&nbsp;</li><li>FAS 157 . Full rules regarding Financial Accounting Standard 157: Fair Value Measurements. Not for the faint of heart.&nbsp;</li><li>SBIC form 468 . Annual report form which must be submitted by SBICs to the SBA each year.&nbsp;</li><li>Form ADV . SEC form required for exempt funds and those funds subject to full reporting requirements.&nbsp;</li><li>Form PF . SEC form required for larger funds.&nbsp;</li></ul>

Reporting

This list of resources that was originally composed for my students in Chicago Booth’s Private Equity and Venture Capital lab as an augmentation to the class. I’ve assembled it since 2001 when I…

humanresources

Human Resources

Resources for those interested in venture capital and private equity

Multilingual support - speaking in your customer's language - can benefit a company. Research shows that 75 per cent of customers want to buy from brands that offer product information in their own language. While a company cannot offer all information in every language, extending the communication of the essential aspects in the native language can increase customer satisfaction.

Multi-language support

Speaking in a customer's language offers various benefits: <ul><li>It increases sales. Almost 74% of customers will buy again if a company offers after-sales service in their native language.</li><li>Access to a wider market. Nearly 70% of customers worldwide offered positive feedback when brands provided multilingual customer services.</li><li>Speaking in a customer's language earn their loyalty and trust that could result in long-term benefits.</li><li>Multilingual support can prevent misunderstandings that could arise from miscommunication.</li></ul>

The importance of multi-language customer support

A brand needs to be aware of the various methods through which one can incorporate multilingual support. Methods include:<ul><li>translation tools</li><li>hire talent</li><li>localise important pages</li><li>multilingual chatbot support. Chatbots can cut operational costs by about 30 per cent. </li></ul>

How to adopt multilingual support

Multilingual support comes with its benefits, such as accessing a wider market and building loyalty. Let’s look at how companies can get closer to their customers by speaking their language

Discover the world of business and economics.

economics

Economics

business

Business

startup

Startups

Multilingual Support: Speak Your Customer’s Language

<ul><li>Since the candidate is getting paid, the candidate treats it as a legit consulting session and therefore gives her best effort in solving the problem.</li><li>It’s an indication to the candidate of how they will be treated in the near future if they decide to join.</li><li>It allows a mock work interaction with the candidate at a very low risk cost to you. After the project is complete, you can bring the candidate in and ask them questions about their actual design/coding decisions. This lets you get a sense of how they communicate, take criticism/questioning.</li></ul>

Why paying candidates to solve problems works: the employer

<ul><li>It gives the candidate a real life sense of how you interact with people on the team</li><li>Allows them to showcase some of the skills that are on their resume, but may not pop from just reading it</li><li>Allows them to give you a sense of what they feel is important in a non-judgemental way.&nbsp;</li></ul>

Why paying candidates to solve problems works: The candidate

Rules for PAID Sample project assignments as a form for interviewing potential employees:<ul><li>&nbsp;Give them the weekend to solve the problem.</li><li>DON’T use a real problem because of the tribal knowledge needed to fix.</li><li>The solution you’re expecting should be clear, but open for improvement.</li><li>Let them present their solution to a group on Monday.</li><li>Write the problem down for them to take home.</li><li>Pay them immediately on Monday. Hire them or not, something about giving them a check after they present their solution is the best way to start or end a relationship.</li></ul>

Eliminate a bad hiring decision

<ul><li>During the meeting on Friday they asked a lot of clarifying questions</li><li>The questions were thought out and made sure that nothing was misunderstood</li><li>The solution addressed your problem using the technologies and techniques you prescribed</li><li>They read the entire problem and followed the instructions correctly (i.e. if the problem said use PostgreSQL, they didn’t give you queries that only work on Oracle DBs).</li></ul>Indicators you shouldn’t hire this person:<ul><li>They refuse to do the project because “someone will hire me without it”.</li><li>Didn’t complete the project correctly</li><li>They can’t articulate their decisions.</li></ul>

To hire or not to hire that is the question

This article is the first in the Tech Hiring & Team Building series. You can find the second installment here. Let’s be real. Interviews are a terrible way to hire tech candidates. Not only do you…

The One Method I’ve Used to Eliminate Bad Tech Hires

Today we’re launching Finch and announcing our $3.5M seed funding led by General catalyst. Our Co-Founder, Ansel, and I initially teamed up to build an embedded lending infrastructure platform, extend. We were looking for a segment, Plaid, or Stripe-Like developer experience, but we woefully discovered that such an API infrastructure did not exist.

Say Hello to Finch — The Universal API for Payroll and HR

Many Industries depend on accurate employee and organization data. Many developers have been forced to resort to Csv Uploads, FTP, or be added as third-party Admins.&nbsp;Lack of Connectivity in the industry is responsible for high administrative costs for employers, increased Lock-In by legacy providers, and Prohibitively high barriers for innovators. We built Finch to change that, and we're now able to integrate payroll and hr systems.

The Big Picture

Finch does the hard work of integrating with payroll and hr systems. We build the infrastructure for many systems that touch employee records. We are supporting compelling use cases in both Fintech and Hrtech.

Introducing Finch

An example of an application built on Finch is Mainstreet, which automates business tax credits for startups. At the beginning of the onboarding flow, Mainstreet prompts an employer to connect their payroll and HR system through Finch’s front-end module.&nbsp;They use Finch to pull past payroll runs, employee locations, employee titles, and more to provide the highest amount of tax savings to an employer. Finch has been the infrastructure powering over $65M in credits back to startups and SMBs.&nbsp;

Finch powers innovations for employers and employees

Today we’re launching Finch and announcing our $3.5M seed financing led by General Catalyst with participation from Menlo Ventures, YCombinator, BoxGroup, Homebrew, Clocktower Ventures, and many…

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