Lower Hiring Costs
You can use a customer service video instead of investing a lot of money to hire more support staff. It can be a long-term investment since the queries or issues that arise from time to time may be identical.
You can post the video on your FAQ page so people can easily access it 24/7 or have your support team provide the URL to everyone who contacts them. It will be more efficient than typing thousands of words or discussing it over the phone.
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