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How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Defining growth marketing is an important first step. But it takes a lot more than a definition to execute great growth marketing.
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MORE IDEAS ON THIS
Get Clear On Roles
The relationship between growth marketing and growth product is one that can easily lead to toe-stepping and frustration in the absence of clearly defined scopes. The best growth marketing teams get clear on this delineation early, then build a strong partnership with product counterparts on top ...
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39 reads
Continued...
Cross-functional collaboration with growth partners. With dedicated product and engineering support, growth marketers are typically the most technologically-enabled marketers on your team. A strong ongoing partnership with product, engineering, and design is critical to their success.
A com...
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51 reads
💡 Growth marketing uses triggers, channels, messaging, and personalization to bring new and existing customers into the product to experience its value.
Growth marketers need to bring a specialized skillset to the table to do this work:
- Strong understanding of existing and emerging channels, including where and how to show up. Growth marketers accomplish their mission through a toolkit of levers that define the who (au...
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65 reads
Unique Characteristics Of Growth Marketing
Growth marketing teams typically have direct accountability for key business results like revenue, user growth, and ROI. Even more so than other marketing and product domains that focus on specific moments in the customer journey, growth marketers must develop a strategy for driving the business'...
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49 reads
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Growth Marketing is buzzy! Reforge does a great job of defining it here.
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Describe, don’t define
Good problem-solving starts with an accurate description of the situation. Not with a definition.
If you start defining the problem (for e.g, calling it an “accounting problem” or a “marketing problem”) you define the range of solutions that you will consider.
So, ...
Definition Is More Important Than A Dashboard 📊
Most people focus on "building a dashboard." But what is 10X more important is choosing which metrics are important and defining those metrics well.
Defining is more complicated than people think. For example, there are many ways to define a retention metric depending on y...
Seeing Tasks Through
The digital marketing landscape has changed a lot. Those who are nimble and act fast tend to do well. But it takes more than an ability to be an executioner; you have to be a strategist. Luckily, there's no shortage of imaginative folks who can bring something new to the table.
...
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