Good problem-solving starts with an accurate description of the situation. Not with a definition.

If you start defining the problem (for e.g, calling it an “accounting problem” or a “marketing problem”) you define the range of solutions that you will consider.

So, ...

Most people focus on "building a dashboard." But what is 10X more important is choosing which metrics are important and defining those metrics well. 

Defining is more complicated than people think. For example, there are many ways to define a retention metric depending on y...

The digital marketing landscape has changed a lot. Those who are nimble and act fast tend to do well. But it takes more than an ability to be an executioner; you have to be a strategist. Luckily, there's no shortage of imaginative folks who can bring something new to the table.

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