Healthy Eating Nudges Can Work

The most effective way for food marketers to help consumers be mindful about their health is to encourage healthier food choices. Research show that:

1. Cognitive nudges provide information about food product healthiness, often employing a nutrition label or symbol.
2. Affective nudges attempt to motivate consumers to eat better using written or oral encouragement.
3. Behavioral nudges seek to impact consumers' actions directly be emphasizing convenience by making healthy choices easier than unhealthy choices.