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Rather than selling food as fuel as if they were in the energy business, food marketers concerned about public health and the obesity epidemic should consider focusing on eating’s pleasure.

AMA

Epicurean Food Marketing

Epicurean Food Marketing

ama.org

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Reformulation's Limits

As a response to the growing global obesity epidemic, the food industry along with the help of the academia, traditionally suggested removing fat, salt, and increasing sugar from products. However, reformulation has it's own limitations:

  1. Reformulation can create a "he...

Healthy Eating Nudges Can Work

The most effective way for food marketers to help consumers be mindful about their health is to encourage healthier food choices. Research show that:

  1. Cognitive nudges provide information about food product healthiness, often employing a nutrition label or symbol.

EPICURUS

The wise person does not choose the largest amount of food, but the most pleasurable.

Epicurean Food Marketing: Less Size, More Pleasure

The behavioral epicurean approach attempts to make small food portions seem "normal.The epicurean approach is affective because it favors sensory pleasure. 

Researchers found that consumers choose cheap supersize portions that are larger than they real...

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