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EPICURUS

The wise person does not choose the largest amount of food, but the most pleasurable.

EPICURUS

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Reformulation's Limits

Reformulation's Limits

As a response to the growing global obesity epidemic, the food industry along with the help of the academia, traditionally suggested removing fat, salt, and increasing sugar from products. However, reformulation has it's own limitations:

  1. Reformulation can create a "he...

4

41 reads

Healthy Eating Nudges Can Work

Healthy Eating Nudges Can Work

The most effective way for food marketers to help consumers be mindful about their health is to encourage healthier food choices. Research show that:

  1. Cognitive nudges provide information about food product healthiness, often employing a nutrition label or symbol.

4

26 reads

Epicurean Food Marketing: Less Size, More Pleasure

Epicurean Food Marketing: Less Size, More Pleasure

The behavioral epicurean approach attempts to make small food portions seem "normal.The epicurean approach is affective because it favors sensory pleasure. 

Researchers found that consumers choose cheap supersize portions that are larger than they real...

5

27 reads

CURATED FROM

IDEAS CURATED BY

rebeccamurra

Medical physicist

Rather than selling food as fuel as if they were in the energy business, food marketers concerned about public health and the obesity epidemic should consider focusing on eating’s pleasure.

Related collections

Other curated ideas on this topic:

Procrastination

Procrastination is the habit of putting off important, less pleasurable tasks by doing something that’s easier or more pleasurable. Email, Twitter, Facebook, food, and Netflix are a procrastinator’s best friends.

Food Processing: Cosmetic Additives

Raw starch can be filled with colours, flavours, sugars, thickeners, gelling agents and emulsifiers to create artificial food, which tastes consistent but does not have anything of value.

The person who eats this highly processed ‘food’ isn’t eating anything really but is fooling the taste...

1. Guard Your Time

1. Guard Your Time

Don’t allow negative people to steal your time and energy. Rather than complain about people you don't enjoy, choose to strike up conversations about pleasurable topics.

Take back your power by limiting the amount of time you spend talking about, thinking about, and worryin...

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