Building a creative community - Deepstash

Building a creative community

People want to feel like they're part of a community and work on something bigger than themselves. A brand can be used to unite and motivate employees around a common purpose.

Leaders create the space for innovation. They create an environment in which people want to work and can get the work done. For example, De Meo, head of sales and marketing at Volkswagen, established a lab where employees from different departments could work together. He provided little direction and almost complete autonomy. It improved collaboration skills and caused employees to create innovative solutions.


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"The best thing about the future is that it comes one day at a time." - Lincoln

The author argues that the traditional autocratic leadership model does not work for innovative businesses. Instead, innovation requires a different type of leader that can foster a stimulating and supportive working environment.

The idea is part of this collection:

The Art of Leadership

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How to build trust and respect with team members

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How to motivate and inspire others

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6) Join a coworking space.

6) Join a coworking space.

Two key ways coworking spaces create unique opportunities for creativity: flexibility and autonomy.

The flexibility to control your space to suit your personal preference encourages creativity. Have the ability to customize your workspace leads to higher levels of productivity. 


How To Create A Good Community

How To Create A Good Community

  1. Create something worth building a community around. A good enough product may even form its own community independently.
  2. Identify the groups of people forming around your products and recruit them to build a community.
  3. Assign someone the task of buildi...

Keeping the entrepreneurial spirit alive

Entrepreneurial leaders can keep the spirit alive if they:

  • Preserve an innovation-friendly culture
  • Establish a strategic direction
  • Remain personally involved with innovation
  • Continually improve the idea to-commercialization pr...

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