Sharing your brands message
The average person experiences 6,000 to 10,000 ads per day.
Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.
Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.
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There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.
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