The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.

Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.

The world is accustomed to taking the top-down approach. It is usually fast, inexpensive and low-risk. But it is doesn't compel or elicit the consumer to action.

To become emotionally invested and connected to our consumers, we need to change to an experience-based ...