Customer focus - Deepstash
Product Management Essentials

Learn more about business with this collection

Essential product management skills

How to work effectively with cross-functional teams

How to identify and prioritize customer needs

Product Management Essentials

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Customer focus

Product teams are organised around a specific customer need or value, not individual projects.

When problems arise, you can refocus people to the common objective and away from competing interests.

14

44 reads

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Creating winning products

Creating winning products

The key to a successful product is a cross-functional team that supports every aspect of the Complete Product Experience (CPE). They understand their role in making the product successful and work towards fulfilling that role.

However, many companies do not unde...

15

141 reads

Strategy alignment

Delays are caused when people are unclear on what is a priority. Value for the company and customers come when you are able to prioritise what is most important.

Product team members become ambassadors of strategy and champion alignment in their functional groups and together.

14

68 reads

Opportunity for innovation

Breakthrough ideas seldom come from individuals.

Bringing together a different and diverse group of people from multiple disciplines can lead to creative solutions.

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51 reads

Iteration speed

Teams in an organisation have different priorities, causing multiple efforts to happen in parallel.

However, product teams share a purpose, making it easier to resolve bottlenecks or pivot.

14

48 reads

Problem solving

People with a different skill set may view a challenge from a new angle and offer solutions you might never have considered.

While few people want to attend a meeting they are not directly involved in, there is value in all groups hearing the same information.

14

37 reads

CURATED FROM

IDEAS CURATED BY

jessicadelgado

Medical sales representative

Making a case for the necessity of a formal product team.

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Customer Lifecycle Funnel

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

  • Each stage that a customer goes through is preceded by a specific action.
  • The effectiveness of each stage needs to be tracked and ...

Don’t talk about your solution

The main focus is to find out what problems the Customer faces, not when you sell your solution or product. You want to get objective answers and won’t get if you’re trying to sell a solution or product. 

Usually, customers don’t know what they need, but they can’t hide wha...

Onboarding Metrics

When new customers begin using your product, they are not completely convinced until they start realising the value from it. Onboarding is not just about getting your customer familiar with the product.

It is also about hand-holding the customer in the initial usage which fits right in the...

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