The product-led flywheel - Deepstash
The product-led flywheel

The product-led flywheel

The product-led flywheel is a framework that promotes product-led growth. It focuses on the user experience at the various stages of the user's journey.

  • On the inner circle of your flywheel, imagine the different segments of your users based on where they are in their product journey. For example, product qualified leads, customers, active customers, loyal customers.
  • On the outer layer of your flywheel are the different stages of product growth: Onboarding, adoption, retention, and growth.

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The SaaS industry can tap into a growth plan that gains momentum over time.

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MORE IDEAS FROM Tips and Tricks for Building a Product-led Flywheel | Customer Success and Product Experience Software | Gainsight

  • Understand the customer experience through tools such as in-product analytics, in-product engagements, and surveys.
  • Use a smarter approach to segmentation. Do surveys and customer feedback loops to develop different user segments. Identify user pain points and user's objectives, then plan to deal with the pain points.
  • Focus on product qualified leads.
  • Make onboarding easy.
  • Use in-product analytics to power your product-led growth flywheel.

Improving your product-led flywheel will lay the groundwork for faster growth and a user-first product.

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  • It's a better fit in the modern SaaS market that depends on recurring revenue to succeed. The flywheel assists in proving immediate product value.
  • It leads to higher NDR. It delivers excellent experiences to both the new and existing users.
  • It speeds up over time. The growth stages feed on one another to produce faster growth.

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RELATED IDEA

#1: Your In-Product Data

In-product data reveals how users and potential customers are interacting with your product. Moreover, it also allows you to see upsell opportunities and provides you a firm set of figures to back your decisions.

But what in-product data will lend the biggest boost to your strategy? See listed items below:

  • Customer profile data
  • Customer behavior data
  • Production data

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The PMF Report Card

John Danner of Dunce Capital created it as a way to track the progression of a startup from ideation to Series A. The stages are benchmarks for measuring product market fit:

  • The magic refers to value proposition, the excitement people have when exposed to your approach to a clearly stated problem. 
  • At each stage, you need to get to at least a “C”. 

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Land and Expand

In sales, “Land and Expand” is a strategy to land a customer with a small deal, and then sell into the organization to expand your footprint to more seats, additional departments or more products and services.

Land and expand plays out like this in a SaaS:

  1. An individual user signs up for a free trial
  2. Then converts to a paid user
  3. Then you get as many other users in that company as you can
  4. Finally, you convince key decision makers to adopt your product across the organization 

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