Data and stats are your allies

Like investors, reporters crave proof that your story is worthy of their attention. If you’re solving the next big problem in fintech, martech, or fill-in-the-blank-tech, you need to pony up with the statistics that show why this problem needs your solution.

You don’t need to invest all your money into market research to get this kind of data. Many times, it’s just a matter of looking at your pitch deck and selecting the stats that will stand out.