Ideas from books, articles & podcasts.
Like investors, reporters crave proof that your story is worthy of their attention. If you’re solving the next big problem in fintech, martech, or fill-in-the-blank-tech, you need to pony up with the statistics that show why this problem needs your solution.
Founders who experience success in the media are often the ones who have a strong perspective on the market their business is competing in.
While every founder undoubtedly has a company story they wish to share, it’s imperative to be able to address the bigger market pictur...
Every leader has a personal story in addition to the problem their company is solving. The savviest founders understand that showing their human side will help them be more relatable to others.
Whether it’s highlighting lessons learned along the way, or a particular ch...
It’s critical for founders to be able to explain their technology in simple terms. Sticking to easy-to-understand terminology and delivering focused messages can go a long way in attracting the attention of reporters.
As tech becomes more complicated, reporters ca...
Make sure that your story is actually newsworthy and ties in with the current news cycle.
By connecting your point of view to the stories that already have the public’s attention, your point of view will automatically become more relevant and interesting.
Every founder likely dreams of being featured in global news publications. But the savviest companies know that this kind of coverage doesn’t happen overnight. It requires time to form relationships with reporters and build up to it.
They know that there are a variety of outlets and channe...
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