Market point of view is critical - Deepstash

Market point of view is critical

Founders who experience success in the media are often the ones who have a strong perspective on the market their business is competing in.

While every founder undoubtedly has a company story they wish to share, it’s imperative to be able to address the bigger market picture.

25

STASHED IN:

227

STASHED IN:

1 Comment

MORE IDEAS FROM Ways to tell a good business story

Data and stats are your allies

Like investors, reporters crave proof that your story is worthy of their attention. If you’re solving the next big problem in fintech, martech, or fill-in-the-blank-tech, you need to pony up with the statistics that show why this problem needs your solution.

You don’t need to invest all your money into market research to get this kind of data. Many times, it’s just a matter of looking at your pitch deck and selecting the stats that will stand out.

39

STASHED IN:

234

Every founder likely dreams of being featured in global news publications. But the savviest companies know that this kind of coverage doesn’t happen overnight. It requires time to form relationships with reporters and build up to it.

They know that there are a variety of outlets and channels that provide important audiences for their story. By including smaller, target media outlets and leveraging platforms like blogs and LinkedIn, or self-publishing in Medium, companies can build momentum and credibility, which will help convince the bigger outlets that they are worth covering.

17

STASHED IN:

222

It’s critical for founders to be able to explain their technology in simple terms. Sticking to easy-to-understand terminology and delivering focused messages can go a long way in attracting the attention of reporters.

As tech becomes more complicated, reporters can’t possibly have an in-depth understanding of every product or service; it’s up to founders to make this information easily accessible and engaging.

21

STASHED IN:

222

Make sure that your story is actually newsworthy and ties in with the current news cycle.

By connecting your point of view to the stories that already have the public’s attention, your point of view will automatically become more relevant and interesting.

18

STASHED IN:

221

Every leader has a personal story in addition to the problem their company is solving. The savviest founders understand that showing their human side will help them be more relatable to others.

Whether it’s highlighting lessons learned along the way, or a particular challenge overcome, showing vulnerability and connectedness can help persuade reporters that you have something important to share—beyond just the business case.

28

STASHED IN:

228

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

Employee departures are common

Millions of people voluntarily leave a job every month, we still consider it taboo.

Many companies still think that employees will stay for 10, 20, or 30 years if they take care of their employees. But it is a myth. Today's workforce doesn't just show up to pay the bills. They're working toward bigger career goals that will eventually lead them elsewhere.

9

STASHED IN:

73

The company's values aren't cliché

There are many companies out there that take values as an afterthought. Patrick Lencioni, a business management expert, calls out a value many companies use -- "Be Honest" -- as the minimum behavioral and social standard that is required of any employee.

Companies that don't "value" values, don't vary much from each other and they never really become distinguished enough to be compared to their competitors.

"Values often intersect with moral qualities but good company values shouldn't be defined by something moral."

5

STASHED IN:

21

Real Success Is Individual

We understand success as something relative to others and not something by itself. Status, power, wealth and position is by default a relative rank to the rest of the contenders of society. This constant comparison is designed for unending misery for all rank holders, from the first to the last.

Real success is individual, and true happiness comes from identifying and cultivating your own inner strength and contentment.

6

STASHED IN:

147