A Viral Product

Serious brands that take an informal approach on the platform get a lot more praise and attention, resulting in higher free impressions.

Consumers have evolved; they now want a brand they can relate to and feel a deeper connection with than just a traditional transactional ...

Here’s a cold question: what is your most important task of the day?

Don’t think about it. Just answer.

Most people will blunder to give me a fast answer. They will provide more options. Or, they will try to justify their choice. But my question was simple:

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When most companies try to improve their culture, they focus on the negative aspects and try to improve them. Although this may sound reasonable, the opposite approach is more successful.

• Identify a few positive attributes within your culture that are connected directly to t...