Use conversational tone in content - Deepstash

Use conversational tone in content

When you create content, ensure to keep a conversational style of writing. This will increase the chance of your business appearing in the voice search results.

STASHED IN:

3

Easy ways to optimize your content for voice search.

STASHED IN:

0 Comments

MORE IDEAS FROM 5 Important Ways to Optimize your Business for Voice Search

Voice search is starting to dominate the way people search for information online. Instead of typing your query in the search engines, you simply speak into your device and ask for the information.

45 million people use voice assistants every day. They not only use it to find information but also to discover brands and buy products online. Reports state that voice shopping is set to jump from $2 billion today to $40 billion in 2022. You could lose money by not optimising your business for voice search and voice shopping.

STASHED IN:

3

When people use voice search, they use a conversational tone and a long text string instead of a few random keywords.

It is better to optimise your website for longer queries using long-tail keywords. These keywords are specific and targeted.

STASHED IN:

3

Voice search queries often include the phrase 'near me' because most users do a local search intending to visit the store.

To help you optimise your business for local search, consider adding your location, timings, contact information, parking availability, and other relevant information on your website's homepage. Consider creating local content for your blogs.

STASHED IN:

3

List your business in Google My Business. Getting your business listed in a local search can help you maximise your online presence and improve your SEO.

STASHED IN:

3

When people make a Google search, they often don't intent to buy. However, Google shows that people who use voice search are 30 times more likely to act on the query.

Understanding your user's search intent will make it easier to create content for your site that clarifies those queries. 

STASHED IN:

3

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

Creating customer advocates for your brand

Customer advocacy is one of the best ways to grow your business. Potential buyers search for online reviews and peer recommendations before they decide to purchase.

Harvard Business School research found a 12% increase in customer advocacy can result in a 200% growth in revenue.

1

STASHED IN:

5

Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.

STASHED IN:

0 Comments

Building a community around your brand

Community marketing is the process of designing and implementing programs to engage the customer, company, and other groups in a mutually beneficial way.

Today's businesses attempt to grow their social media following but only consider half the picture. Instead of trying to gain followers, they should connect with people beyond transactional relationships. It's an indirect way to promote your business without using a 'push' marketing strategy.

1

STASHED IN:

12

Indirectly promote your business with community marketing.

STASHED IN:

0 Comments

Digital capabilities are falling short

Digital capabilities in sales and service channels have increased over the last two decades but still fall short of their potential.

Digital technologies, such as websites, interactive voice response (IVR), mobile applications, chat and voice bots are substituting human interaction. However, none of the capabilities is effectively orchestrated. Marketing may own the app. Customer Service teams work on adopting a chat. Bots are built without a clear strategy. It causes limited and inconsistent customer self-serve capabilities.

STASHED IN:

3

Consumer demand for digital is increasing. Companies that use digital capabilities in a customer-centric manner will soar.

STASHED IN:

0 Comments