The restless and ambitious nature of smart creatives will naturally lead them to create something of their own sooner or later or at least make a change and try something new, like going to another company. So how can you retain them? The answer is, by giving them what th...

Google dedicates 10 percent of its budget to experiments. Employees have 20 percent free time to spend on whatever they like.

Thanks to these measures innovation keeps moving. Gmail for example was a result of an employee’s 20-percent time.

In a traditional company, management used to be hierarchical (vertical). That means that decisions are to be made from superiors and that they are not debated openly, employees have to shut up and follow orders from their superiors.

In smart, creative cultures, dec...

The technological advancement over the past few decades has brought a highly competitive market. Consumers became increasingly more demanding, as they could easily compare prices and quality (reviews) of products. So companies had to adjust and produce better products to stan...

To attract smart and creative people, you have to create a company culture which attracts those types of employees. The culture should encourage interaction (as smart people love to talk to other smart people), freedom (smart-creatives don’t like to be in a rigid environment).

Employees sho...

Enforcing innovation rarely works because external motivators are harmful to intrinsic motivation as described in Drive. How can a company then encourage innovation? You create the conditions for innovation to flourish.

So how can we create the right conditions for inn...

Successful companies need to rely on employees who can give them a competitive edge. These employees are called smart-creatives by Google. Smart-creatives combine ideas from different areas. They combine business and tech expertise in a creative way. They are competitive, curious...

Google learned from the book Where Good Ideas Come From that they come from collaborating environments. Innovative companies foster this type of rich environment by creating collaborative working environments and company-wide meetings.

Google has an Intranet s...

Ever since Google was born in 1998, the company has become one of the most valuable and successful companies in the tech world. But despite having a net worth of hundreds of billions and 15 years of history, the company still maintains a startup mentality.

How does Google achieve...