Researching And Understanding Your Target Market - Deepstash
Inside The Mind of Elon Musk

Learn more about business with this collection

The importance of innovation

The power of perseverance

How to think big and take risks

Inside The Mind of Elon Musk

Discover 42 similar ideas in

It takes just

7 mins to read

Researching And Understanding Your Target Market

The first step to take when designing a product marketing is first determining your target market. These are your ideal customers, the people you imagine your product is made for. When researching your target audience, you need to understand their buying patterns, factors that influence their purchase decisions, and the problems they need a product to solve.

Understanding your target audience is key to knowing how you can design a product that meets their needs. Having this critical information at hand can go a long way in helping you create the perfect product marketing strategy.


171 reads


The Importance Of SEO

SEO or search engine optimization is important to the success of your product marketing strategy and should be a priority for your strategy. SEO involves creating high-quality marketing content to ensure your product is visible online and your brand and website to search engines.

When creat...


148 reads

The Importance Of A Successful Product Marketing Strategy

A product marketing strategy makes it possible for a company to know the current marketing position for similar products while analyzing the competitive environment in the market. A marketing strategy reveals the market structure, product development trends, and principles around pricing. With th...


205 reads

Set Your Budget

Creating a budget for your product marketing strategy requires dedication and research to ensure resources are allocated appropriately. Aspects that need to be included in the budget include social media marketing, paid advertising, traditional advertising, content creation, and lead conversion.


136 reads

A Promotion Plan For Your Product

Having a unique product that meets the needs of your client base does not guarantee maximum sales. If your customers do not know you exist, they cannot buy from you. This is why you need a promotion plan for your product.

In the current market landscape, at least 80% of new products fail, w...


130 reads

Conducting Competitor Analysis

A competitor analysis can also help a company identify key differentiators that can encourage potential consumers to switch to their product while making the product stand out.

Once you find the competition, Ask the following questions:

  • Why are customers buying from them?


159 reads

Designing A Successful Product Marketing Strategy

Designing A Successful Product Marketing Strategy

For any business to sell its products, it requires having a unique product marketing strategy. The success of any product in the market is directly linked to the product marketing strategy used. With the right product marketing strategy, a company can know its product’s place in the market.


435 reads

The Four Types Of Products

  • A product that offers new ways to address a problem. This type of product is new in the market with the potential of attracting new clients.
  • A product that is only new to your company and may already have a similar one offered by your competition.
  • A product that offers new so...


152 reads




Education administrator

Get Your Product Out There

Related collections

More like this

What is market research?

What is market research?

You need to adapt your marketing strategy to complement the way today's consumers research, shop, & buy to sell your service. To do that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audienc...

Identify your target market

Identify your target market

Working out who your target customers are will help you to identify the stores which are most likely to want to stock or sell your product, as well as being able to tailor promotional materials and marketing approaches for that demographic group. 

Retailers will also prefer it if th...

Maintaining Your Audience's Interest

Now that you’ve captured the audience, you have to maintain their interest. This can take different formats:

  • Problem/Solution: This is commonly used when introducing a product or innovation, using the Monroe Sequence: Draw attention, Establish need, ...


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates