Blue - calm and logical

What it means: Blue represents “trust, integrity, and communication”. However, the use of the wrong tone of blue “can make a brand appear cold, aloof and unapproachable.” Blue relates to the mind, so consumers associate it with logic and communication. It’s also serene, like the ocean, and calming to look at.

Which brands use it: The major social media companies —Facebook, Twitter, LinkedIn—use blue as their primary brand colors.

Tiffany & Co. is also immediately recognized by its trademark teal blue.