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Orange - playfulness and physical comfort

Orange - playfulness and physical comfort

What it means: Orange is powerfully bright. Companies using orange are seen as “fun, playful and enjoying social interaction.” Orange can also represent physical comfort, like food and warmth. But be cautious when using orange, she says, because some brands that do “come across as frivolous” and unable to take things seriously.

Which brands use it: The kids’ TV network Nickelodeon is branded with a bright orange splat. It’s a good choice for the brand because it stands out to kids, and the programming they present is all about having fun.

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