The Spillover Of Virtual Relationships
Despite the largely virtual nature of these relationships, many users have sought out direct contact with the influencers they follow, mostly via commenting on their posts (37%) or reacting to their posts or stories (37%).
More than a third (34%) of social media users have even met some of the influencers that they follow in real life, with the figure rising to 57% in the US.
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The saying goes “Be careful what you wish for ‘cause you just might get it”. It seems to me that, for social media users, and especially for influencers and their followers, there’s a new version: “Be careful what you look for ‘cause you just might find it”.
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