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One of the biggest ways brands have been using audio is for storytelling. Most audio ads are over 30 seconds, which is quite different from the โkeep it shortโ mentality on other channels. Itโs especially useful forย new products, or to change your brandโs perspective.
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When defining your audio ads strategy,ย think about how audio maps out with someoneโs day: where does audio fit in their day?
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The strength of programmatic for podcast ads is to reach a specific audienceย (e.g. 18-24, interested in sports, interested in gaming)ย and tapping into more niche podcasts, sometimes some you havenโt even thought about. There are podcasts on everything.
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The market in the US is huge, and the market is so different in terms of both audiences and brands. So being able toย tap into podcasts that have a strong presence in a specific geoย is a huge opportunity. Itโs not like the UK where you can buy nationally.
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โ๏ธ ๐ Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Not many experts talk about audio and podcast ads. This was insightful!
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