💎 Audio ads allow for storytelling
One of the biggest ways brands have been using audio is for storytelling. Most audio ads are over 30 seconds, which is quite different from the “keep it short” mentality on other channels. It’s especially useful for new products, or to change your brand’s perspective.
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6 reads
CURATED FROM
The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)
listennotes.com
4 ideas
·31 reads
IDEAS CURATED BY
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Not many experts talk about audio and podcast ads. This was insightful!
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