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When defining your audio ads strategy, think about how audio maps out with someone’s day: where does audio fit in their day?
One of the biggest ways brands have been using audio is for storytelling. Most audio ads are over 30 seconds, which is quite different from the “keep it short” mentality on other channels. It’s especially useful for new products, or to change your brand’s perspective.
The strength of programmatic for podcast ads is to reach a specific audience (e.g. 18-24, interested in sports, interested in gaming) and tapping into more niche podcasts, sometimes some you haven’t even thought about. There are podcasts on everything.
The market in the US is huge, and the market is so different in terms of both audiences and brands. So being able to tap into podcasts that have a strong presence in a specific geo is a huge opportunity. It’s not like the UK where you can buy nationally.
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Not many experts talk about audio and podcast ads. This was insightful!
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