💎 Programmatic audio ads
The strength of programmatic for podcast ads is to reach a specific audience (e.g. 18-24, interested in sports, interested in gaming) and tapping into more niche podcasts, sometimes some you haven’t even thought about. There are podcasts on everything.
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9 reads
CURATED FROM
The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)
listennotes.com
4 ideas
·31 reads
IDEAS CURATED BY
⛏️ 💎 Mining Best-in-class Mobile Growth Insights @ GrowthGems.co / Product Growth & Mobile Marketing @ Babbel Love learning and getting better at it. Stay savvy!
Not many experts talk about audio and podcast ads. This was insightful!
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