The Employers Are In A Flux

Traditionally, attraction and selection have been treated as two distinct challenges. Companies have always benefited from high volumes of candidates, so they rarely had to worry about not having enough talent to choose from. 

Now, as talent pools shrink, employers realize that this approach to recruitment is deeply flawed. At the same time, they’re becoming anxious about people having more leverage over their job preferences. Translation: You can’t attract candidates unless you make your brand, workplace, and offering attractive.