Perfect Customer Profile - Deepstash

Perfect Customer Profile

Many companies map out their ICPs(Ideal Customer Profile) but don’t take it to the next level. But imagine only having ‘first-round calibre talent’ in your pipeline. It’s like having the best of the best — the 20% of your customers that create 80% of your revenue but that’s all that’s in the pipeline. That is PCP, the Perfect Customer Profile.

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