Most SaaS founders have developed an excellent primary sales engine to cover the front end. They may have retention rates in the mid to high 90s but then don’t have a secondary sales process in place where they don’t speak to their customers.
Customer service is more of a nurturing process where you “take care of customers after the fact. But if you seed and sell the entire time that you’re doing that, you’re not only providing value to the customer but then you’re really truly understanding what the biggest problems they have are and then continually solving them.
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Founder-Led Sales Strategies For Startups ⎪Predictable Revenue
predictablerevenue.com
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Startup Strategies and Metrics
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