Have you ever tried to maintain a conversation with someone who struggles to communicate? Imagine how that feels for a candidate who just wants to land the right position. When your recruiters are able to describe a role in a better job posting that sells, candidates will apply.

The one thing that has always made humans stand out from the rest is our ability to feel. In a world where someone’s career impacts their day-to-day life on such a large scale, the hiring process can be an emotional one.

Machines are uniform, consistent and prefer one single outcome.

When the wrong candidate is brought in, it can set both a company and candidate’s life back by months as they scramble to reconfigure. But when a recruiter knows how to discuss a role effectively and communicate with a candidate, they can assess just who they’re hiring ahead of time — and if it’s...