The Four Common Attributes Of a Conversion Path - Deepstash

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The Four Common Attributes Of a Conversion Path

  • Landing page: A landing page is a specific page on your website designed to collect a visitor’s contact information in exchange for a resource.
  • Call-to-action: A call-to-action is a section on a webpage or advertisement that persuades the visitor to act or do something. 
  • Thank you page: The thank you page shows your visitors that you appreciate them for taking the desired action. 
  • End point: This may be in the form of a content offer, which is any material or resource given to a visitor in exchange for their contact information, completing the conversion path.

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A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

Nearly half the world’s population uses a mobile device to access the internet. By the end of 2019, 3.8 billion people were mobile internet users, an increase of 250 million users from the previous year.

You need to attract your target audience with context-appropriate content.

Landing pages are specialized website pages whose sole purpose is to collect visitors’ contact information in exchange for something of value to them. Landing pages contain forms that potential leads must fill out and submit before getting access to your remarkable content offer.

Calls-to-action or CTAs, are buttons you can embed throughout your website that advertise your content offers. When a visitor clicks on one of these calls-to-action, they’ll be taken to your landing page. In effect, every call-to-action you have on your website is the beginning of a conversion pa...

Thank you pages are specialized website pages from which your now-leads can download the offer promised by your call-to-action and landing page. They’re also an opportunity to move people further along in the buyer’s journey, by including things like additional calls-to-action that complement the...

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