The Four Common Attributes Of a Conversion Path
- Landing page: A landing page is a specific page on your website designed to collect a visitor’s contact information in exchange for a resource.
- Call-to-action: A call-to-action is a section on a webpage or advertisement that persuades the visitor to act or do something.
- Thank you page: The thank you page shows your visitors that you appreciate them for taking the desired action.
- End point: This may be in the form of a content offer, which is any material or resource given to a visitor in exchange for their contact information, completing the conversion path.
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Inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.Conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.
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