That flood — the digital revolution — has changed not just how we think about work but, on some level, even what it means to be successful. You can’t get away with doing business as you did before; you can’t remain prosperous while ignoring the big changes occurring on your doorstep. But adapting isn’t free; it requires time and effort and careful consideration of what trends really make sense for your enterprise. I have a recommendation: Be bolder than you have to be. Move faster than you have to.
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Digital is an incredible medium, an enabler of businesses that previously wouldn’t have had a chance of succeeding without a factory and huge investment. But it’s not mastering the medium—understanding how the technology works—that matters; it’s how and why you use it.
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