Adapt your business to the new reality

The reason you are struggling is that you are trying to run a 21st-century business in a world that is rapidly changing. I don’t mean your product or service needs to change. Those can be fine just as they are. The problem is almost always with your internal processes, systems, and the way you hire, manage, measure performance, etc.

The old rules of thumb are out of date. Previous business plans will have to be redrawn, automatic assumptions will have to be questioned, accepted strategies will have to be revised.