Visual identity vs. brand identity

Identity is mainly concerned with the question: “Who am I?” What does it mean to be who I am?

Identity relates to the values that guide the choices we make (relationships, career, etc.). These choices reflect who we are and what we value.

The actual execution of what your core values are, a demonstration of your personal mission statement, is crucial. If your daily actions, practices and directives do not match up with what you have envisioned, they are useless.

A mission statement provides people with information on who ...

By establishing core values, you give your organization comprehensible guidelines for every decision. These are the norms of a company’s culture and should be stated in a succinct, realistic sentence. eg: “Practice what we preach.”

You should also make your company’s missio...