A Strong Strategic Vision For Strong Scaling - Deepstash

A Strong Strategic Vision For Strong Scaling

A Strong Strategic Vision For Strong Scaling

A Strong Strategic Vision For Strong Scaling

By establishing core values, you give your organization comprehensible guidelines for every decision. These are the norms of a company’s culture and should be stated in a succinct, realistic sentence. eg: “Practice what we preach.”

You should also make your company’s mission clear by formulating a core purpose. This can be as brief as one word, and should simply signify what you want to achieve. For Disney, the core purpose is simply “happiness.”

Vision summary should include two other elements: your brand promises(things you guarantee your customers), and your Big Hairy Audacious Goal.

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