Learn more about business with this collection
How to write clearly and concisely
How to use proper grammar and punctuation
How to structure a business document
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What customers care about
Most customers don’t actually want the specific item, service, or product they purchase. They actually want more safety, security, happiness… or less pain, less stress, less time or effort output, and more results. Most customers' wants and needs are simple. While attempting to s...
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What a brand really is
Your brand is the exact blueprint of how you will represent yourself to your customers. It’s the manual that tells you and anyone in your company who and what your company is not only from a design standpoint but also, who your customers are
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Create Community
If you buy a Tesla, you signal to the world that you’re forward-thinking. Maybe you like technology, renewable energy, or you just like fast cars? No matter what emotional reason you bought the car, fun, safety, prestige, status… or any other reason, you still signal to the world...
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Consistency is key
When you define your brand, you create a container for your business. You figure out what fits into “the box” that defines who and what your business is and who it serves. You understand what it is that you do you and what you don’t do. When you’ve created this roadmap, it allows you the ...
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Questions to ask yourself
- What emotions are evoked when my customers receive my product or service?
- What are the pain points that my customers are trying to solve?
- What is the end-state of receiving my product or service for an extended period of time?
- What are the results my product or servi...
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Other curated ideas on this topic:
Manage Your Emotions
Talk in an even tone and keep it professional. Don’t let your emotions dictate your delivery or the other will too. This is especially important when talking to someone you are closely with.
Try to focus at things solely from a fact based standpoint. When emotions start to tak...
Define customer service quality for your company
Collect data from the following sources:
- Your company and team values.
- Your customer service vision or philosophy.
- Existing CSAT and NPS comments that focus on positive or negative customer service interactions.
Onboarding
An onboarding process helps customers understand how to get the most out of your service or product, which will increase its value and longevity. Consumers can get frustrated when a new product doesn't meet their needs. Effective onboarding helps to prevent that frustration.
Virtual cu...
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