How to develop new product ideas
To develop new product ideas, ask:
- If you decided to end your current product line in six months, what impact would that have on your customer? If there would be little impact, consider not expanding this product line.
- Is your new product going to disrupt the market? If it only creates a ripple on the surface, you need to reconsider whether to pursue it at all.
- What would happen if you were to delay the release of a new product to make it more advanced? A good product roadmap consists of balancing timing with opportunity.
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A simple but effective product strategy framework that consists of three key elements.
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