Marketing Vs Branding

You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.

With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.

You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications. 

This will give consumers an idea of what they can expect...

The Golden Circle is a narrative structure from Simon Sinek. His claim is   can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.

• Why: Why the company exists (Why...