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Marketing is how you build awareness of your brand and its products and generate sales, and branding is how you express who your business is for and what it’s all about.
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No matter what industry you’re in or how large you aim to grow, it’s important to work out who your business is as a brand before you create a marketing plan.
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clear brand creates recognition and ignites a distinct feeling about it that will stay with your audience forever.
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Investing in a solid brand marketing strategy now will make your future marketing campaigns easier to execute, because you’ll have guidelines to follow and past successes to build upon.
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.
With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
...You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications.
This will give consumers an idea of what they can expect...
The Golden Circle is a narrative structure from Simon Sinek. His claim is can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing.
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