Ideas from books, articles & podcasts.
Marketing is how you build awareness of your brand and its products and generate sales, and branding is how you express who your business is for and what it’s all about.
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No matter what industry you’re in or how large you aim to grow, it’s important to work out who your business is as a brand before you create a marketing plan.
Investing in a solid brand marketing strategy now will make your future marketing campaigns easier to execute, because you’ll have guidelines to follow and past successes to build upon.
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Brand positioning is defined as the territory you occupy in your customers’ minds relative to your competitors and whether those customers believe you’re the best option to meet their needs.
Effective brand positioning relies on competitive research and analysis,
When it comes to branding, potential customers feel that what you see is what you get. What you see is the brand's visual identity.
Visual identity is the impression you create through visible elements of your brand. Images are powerful because they speak on an emotional le...
published 6 ideas
Visual identity can help to tell your brand's story.
Your customers and friends likely are generating content, tagging your brand, or mentioning your products in their tweets, Instagram Stories, and TikTok videos every day. Why not incorporate that user-generated content into your brand’s social media calendar?
You don’t have to take a wait-a...
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