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Marketing is how you build awareness of your brand and its products and generate sales, and branding is how you express who your business is for and what it’s all about.
No matter what industry you’re in or how large you aim to grow, it’s important to work out who your business is as a brand before you create a marketing plan.
clear brand creates recognition and ignites a distinct feeling about it that will stay with your audience forever.
Investing in a solid brand marketing strategy now will make your future marketing campaigns easier to execute, because you’ll have guidelines to follow and past successes to build upon.
Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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