Brand Marketing Is A Long Term Endeavor

Think of a remarkable personal brand statement like a killer song title or a logline for a movie. A good title makes a song instantly memorable (think, THE BEATLES: ‘Hey Jude’). And when people read a well-crafted logline (think, JAWS: ‘A police chief, with a phobia for open water, battles a giga...

Thinking about the future can guide us to make choices that reflect our beliefs and objectives.

Benefits of Considering the Future:

• Make informed and responsible decisions
• Stay true to our values and goals
• Avoid short-term gratification
• Ha...

In addition to defining who you are and what you do, a personal brand determines how others—including future employers—will look at you. 

It’s a chance to put out your message so that when people hear your name or see your photo, your perso...