Defining User Generated Content
User-generated content is any piece of content (video, image, text, etc.) created by individuals and posted to social media. As the name implies, this is content created by users of a specific social media platform and not brands.
UGC is nothing new. People have been posting about products and services since the beginning of platforms. That’s because it is a natural thing for people to do. Consumers naturally want to show, recommend, and talk about the products and things they like.
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