The Need Of UGC - Deepstash
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The Need Of UGC

83% of consumers say word of mouth has an influence on their purchasing decisions.

User-generated content is essentially online word of mouth. As a brand, consumers’ opinions matter and have more influence on purchasing decisions than what you might think.

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User-Generated Content

User-Generated Content

Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.

But not only that, people don’t tr...

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Getting UGC

It would be great to have usable UGC organically and consistently, however, this will likely not happen on its own. If you are looking for a specific piece of content perfect for another marketing campaign, you might have a hard time.

To encourage users to create UGC, you can:

  • Cr...

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Benefits Of UGC

  • UGC(User Generated Content) is authentic and trustworthy, as it is not sponsored.
  • UGC drives brand awareness.
  • UGC gets more conversions.
  • It builds a loyal brand community.
  • It is cost-effective.

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Effective Ways To Increase UGC

The First step is to invite your customers and followers to represent your brand through the creation of UGC in exchange for exclusive rewards.

This way, your biggest brand fans can become your brand ambassadors and create amazing content consistently that you can repurpose...

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Defining User Generated Content

User-generated content is any piece of content (video, image, text, etc.) created by individuals and posted to social media. As the name implies, this is content created by users of a specific social media platform and not brands.

UGC is nothing new. People have been posting about products ...

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The Use of Videos

The Use of Videos

  • Posts that don’t contain a video get 92% less traffic & 24% less shares than posts with at least 1 video.

Video is perfect for cross-channel distribution, allowing you to share it across platforms. You can use it to address different user needs. Video can be used for converting l...

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