Getting UGC - Deepstash

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Getting UGC

It would be great to have usable UGC organically and consistently, however, this will likely not happen on its own. If you are looking for a specific piece of content perfect for another marketing campaign, you might have a hard time.

To encourage users to create UGC, you can:

  • Create a contest where people have to submit pictures with the products
  • Create a social media challenge or hashtag
  • Ask for product reviews with images
  • Tell your followers to show you how they use your products

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Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This change in consumer behaviour is caused by the fact that people don’t trust advertisements like they used to do.

The First step is to invite your customers and followers to represent your brand through the creation of UGC in exchange for exclusive rewards.

User-generated content is any piece of content (video, image, text, etc.) created by individuals and posted to social media. As the name implies, this is content created by users of a specific social media platform and not brands.

83% of consumers say word of mouth has an influence on their purchasing decisions.

  • UGC(User Generated Content) is authentic and trustworthy, as it is not sponsored.
  • UGC drives brand awareness.
  • UGC gets more conversions.
  • It builds a loyal brand community.
  • It is cost-effective.

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