Learn more about product with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
The complexity of a product and having a lot at stake can make it difficult to take risks. This makes it easier to fall prey to the 'focusing illusion."
The focusing illusion is a bias that states that nothing in life is as important as you think while thinking about it. It can prevent you from being bold.
The first step is to force yourself to err on the other extreme.
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MORE IDEAS ON THIS
While working on a re-design, it's easy to become too focused on the UI.
However, broadening your perspective and designing beyond screens or wireframes can solve a user's problem.
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The product suffered from two key issues:
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The issue: Users incorrectly used a new medical device that capture images of the human retina. Users didn't read the user manuals or watch the training videos. This could potentially cause a false diagnosis and possibly permanent blindness.
The team had to re-train the medical staff but co...
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Replace, not remove.
Essential complexity can be simplified with familiar analogies.
Progressive disclosure.
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CURATED FROM
This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.
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