The conservation of complexity

• How simple something looks is not a reflection of how simple it is to use. If complexity is a constant, then there are trade-offs.
• Things don't always need to be very simple for users. When a product or service is too simple, users can feel robbed of control. We should recognize th...

Many of us prefer complicated solutions and explanations over simpler ones. This cognitive error is known as the Complexity Bias.

We don’t listen to simple, basic advice to be productive and healthy, like doing regular exercise or rising early eve...

When we desire a simpler life, we normally mean we want products and services to have fewer steps, fewer controls, fewer options, less to consider. But we also want all the features and capabilities. These two ideas are often at odds.

Life can be really complicated. We fac...