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Copywriting v. Content Writing

Copywriting v. Content Writing

Copywriting and content writing, although both are used to connect with audiences online, they have different purposes.

Whereas, the former advertises or markets text that drives sales through the use of e-mails, landing pages, and advertisements. While the latter is usually for entertainment purposes, often educational. The latter comes in the form of blogs, e-books, and informational web pages.

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MORE IDEAS FROM THE SAME ARTICLE

  • Step 1: Set your goals by using the framework of the SMART objectives (Specific, Measurable, Achievable, Relevant, Time-based).
  • Step 2: Think abou...

  1. Always think about what matters to your customer. Don't focus on the product's features solely, but instead you can highlight the value that it brings.
  2. Use common language. By using the same language it can help them identify/relate to your company. ...

Copywriting is a type of text that helps companies and professionals to sell their products or services online and offline. It typically delivers persuasive messages which encourage people to buy the product as soon as possible.

When you use the right words...

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Step 1. Outlining Your Blog Strategy

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