Copywriting and content writing, although both are used to connect with audiences online, they have different purposes.
Whereas, the former advertises or markets text that drives sales through the use of e-mails, landing pages, and advertisements. While the latter is usually for entertainment purposes, often educational. The latter comes in the form of blogs, e-books, and informational web pages.
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This article talks about conversion-focused writing and how to create messages that drive sales. Check out the last idea for copywriting tips.
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