Copywriting is a type of text that helps companies and professionals to sell their products or services online and offline. It typically delivers persuasive messages which encourage people to buy the product as soon as possible.When you use the right words, it can be powerful enough to turn an idea into a successful business. When done correctly, it helps boost sales significantly.

Copywriting

Copywriting and content writing, although both are used to connect with audiences online, they have different purposes.Whereas, the former advertises or markets text that drives sales through the use of e-mails, landing pages, and advertisements. While the latter is usually for entertainment purposes, often educational. The latter comes in the form of blogs, e-books, and informational web pages.

Copywriting v. Content Writing

<ul>
<li>Step 1: Set your goals by using the framework of the SMART objectives (Specific, Measurable, Achievable, Relevant, Time-based).</li>
<li>Step 2: Think about your audience and create a message that compels to them.</li>
<li>Step 3: Deepen your understanding of your target audience and have detailed information prepared to make it irresistible and stand out from the competition.</li>
<li>Step 4: Design your copy structure. There are already some ready-to-use formulas that are popular such as AIDA, PAS, 4Ps, and Star, Story, Solution.</li>
</ul>

A 4-Step Plan for a Great Sales Copy

<ol><li>Always think about what matters to your customer. Don't focus on the product's features solely, but instead you can highlight the value that it brings.</li><li>Use common language. By using the same language it can help them identify/relate to your company. </li><li>Work with emotions. People aren't rational 24/7, which is why it can be useful to use emotions to attract attention and solid logic when explaining the "whys" for them to make an informed decision (most of the time).</li></ol>

3 Copywriting Tips to Sell More

<img src="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-online-coursifyme.jpg" alt="Copywriting: How to Create Powerful Sales Copy" width="595" height="396" srcset="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-online-coursifyme.jpg 800w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-online-coursifyme-300x200.jpg 300w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-online-coursifyme-768x512.jpg 768w">Content writing is generally intended to entertain, educate or inform an online audience. Common uses are in blogs, e-books, whitepapers and informational web pages.The two types of writing involve different skills and techniques. While it’s possible to be great at both, a good copywriter is not necessarily a good content writer, and vice versa.&nbsp;Now that you understand the importance of copywriting in increasing your sales, let’s look at four steps you should take before sitting down to write your copy.<h2>4 Steps to plan a great sales copy</h2>Writing well can be a challenge for anyone, but lack of inspiration and skill can be overcome with the right planning.&nbsp;<h4>Step 1: Set your goals</h4>The goal of sales copy is to persuade people to make a purchase, but that’s a rather obvious and empty statement.To get the best results from your copywriting strategy, be as specific as possible about the goals you want to achieve. You can use, for example, the SMART objectives framework:<UL><LI>S = specific&nbsp;</LI><LI>M = measurable</LI><LI>A = achievable</LI><LI>R = relevant to your long-term strategy</LI><LI>T = time-based</LI></UL>Let’s imagine you’re launching an online course about investment for beginners, with numerous modules and lessons, and you need to create a sales copy for your launch campaign. The goal is to sell as many courses as possible.&nbsp;Putting into SMART, your goal could be: sell 50 subscriptions in your annual plan, totaling $30,000 in sales by January 31st.&nbsp;With that goal in place, we meet all the criteria for a SMART goal:<UL><LI>Specific = sell annual subscriptions to new customers;</LI><LI>Measurable = 50 subscriptions, resulting in $30,000 including discounts;</LI><LI>Achievable = sales value 5% higher than last year;</LI><LI>Relevant = resulting in increased market share;</LI><LI>Based on time = until January 31st.</LI></UL>Now, with a specific copywriting goal, it will be easy to evaluate the results at the end of the campaign and see if you did a good job or need to make adjustments to your strategy and sales texts.<h4>Step 2: Think about your target audience</h4>To create brilliant copywriting, you must understand who you are selling to and why they would care about what you have to say.&nbsp;Who is your target audience? What are your pain points, needs and desires? What’s so special about your offer? Why would they believe you? Answering these questions will help you create a compelling message and choose the right tone and language.Going back to our beginner investment course example, your outreach campaign’s primary audience may be young people interested in starting to invest their money in the stock market, thinking about future earnings. In that case, you should focus on how you will help them understand financial market concepts in a light way and show that they can start applying what they’ve learned as soon as possible.To reach this audience, you can create an advertising campaign aimed at social media. Use a humorous, energetic tone of voice and show results that they can achieve in a short time.&nbsp;<h4>Step 3: Deepen your search</h4>Once you’ve identified your target audience and their needs, deepen your search and get more detailed information:<UL><LI>Listen to your prospects and identify how they express their needs. What words do they use? Visit forums, read social media comments and ask questions on sites like Quora. Record all messages that come from them – you’ll use them in your copywriting later.</LI><LI>Make a list of features of your product or service that will be valuable to your target audience. Following the above example, you can think of practical classes on interest calculations, chats to clarify doubts, etc.</LI><LI>Shape the offer to make it irresistible and stand out from the competition. Look at your competitors and decide if you would like to offer a lower price for a limited time or some extra bonuses, for example.</LI></UL>Now that you have all the details and information you need, it’s time to use them to create a solid structure.<h4>Step 4: Design your copy structure</h4>There are several approaches you can take to structure your sales copy, and even some ready-to-use formulas. The most popular examples are:<UL><LI>AIDA = attention, interest, desire and action;</LI><LI>PAS = pain, agitation, solution;</LI><LI>4Ps = problem, promise, proof, proposal;</LI><LI>Star, story, solution.</LI></UL>Although they look very different, they all have one thing in common: You can’t offer a solution if you don’t know the problem. The more relevant the pain point you touch, the more likely the person will consider your offer.How do these formulas translate into specific copywriting formats? Let’s look at the more extensive sales copy format, like the one used in a presentation. The structure can be as follows:<OL><LI>Title</LI><LI>Problem or opportunity</LI><LI>Value proposition&nbsp;</LI><LI>Success cases or testimonials</LI><LI>How does it work? Key product features and technology</LI><LI>Your solution’s advantages over competitors</LI><LI>Price or one-time offer</LI><LI>Contacts</LI></OL>For a presentation, this can be great, as long as it doesn’t exceed ten slides. However, depending on the channel you are using, such as a social media ad, this structure will need to be much leaner, going straight for persuasive information such as price, discount and product benefits. See the example below:<img src="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-clickup.jpg" alt="copywriting-clickup" width="595" height="552" srcset="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-clickup.jpg 682w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-clickup-300x278.jpg 300w">As you can see, depending on the segment, copywriting can have different elements, but the main ones, such as the problem, the value proposition, the product features and the benefits, are universal.<h2>3 Copywriting tips to sell more</h2><img src="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-coursifyme-1.jpg" alt="3 Copywriting Tips to Sell More" width="595" height="312" srcset="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-coursifyme-1.jpg 800w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-coursifyme-1-300x158.jpg 300w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-coursifyme-1-768x403.jpg 768w">Now that your planning is done, comes the most creative part of the process. Take the defined structure and think of a title for each point.Headings will make your sales copy readable. Then create content for each point and enhance your text using a tone of voice that matches your brand and your target audience.Here are some tips to make your copywriting shine:<h3>Always think about what matters to your customer</h3>One of the biggest mistakes some copywriters make is to focus on the product’s features, rather than the value it brings.&nbsp;Remember the famous saying: your customer doesn’t need a drill, your customer needs to drill holes in a wall. That’s exactly what it means to think about what matters to the customer: talking about value, not functionality.For example, this is how Phillips tells its customers about its epilator. Note that there is nothing in the ad about how the device works, but it’s clear why you should have it.<img src="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-ad-phillips.jpg" alt="copywriting-ad-phillips" width="595" height="184" srcset="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-ad-phillips.jpg 970w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-ad-phillips-300x93.jpg 300w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-ad-phillips-768x238.jpg 768w"><h3 dir="ltr"> 
Use common language</h3>This tip goes hand in hand with the first one: Think like your customers mean to speak the same language as them. Study how your potential customers talk about their problems and expectations and use your own words to create a copywriting that they identify with.&nbsp;That way, your message will sound like you’re reading their minds and will be 100% relevant, which is critical to a productive conversion.Avoid slang, professional terms and jargon. The only exception here is if you sell a product to a specific target group of professionals, for example an online course for web developers. Here, you will have to show your expertise and that your product is technically up to their expectations.<h3>Work with emotions</h3>Use emotions to attract attention and solid logic when explaining all the whys. People are not rational most of the time, even when they make a purchase, but they still try to make an informed decision.Here again, your copywriting will have to be adapted to the media format used. If you create sales copy for a shorter ad format, images, slogans, or your customers’ ranking scores will do the job (and the difference).&nbsp;If we’re talking about sales pages or an email, for example, take advantage of the extra space to highlight your offer, its benefits and perfect the emotional appeal, the one that convinces the customer that he needs and deserves what you have. to offer. See the following example:<img src="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-target.png" alt="copywriting-target" width="523" height="600" srcset="https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-target.png 649w, https://blog.coursify.me/wp-content/uploads/2021/10/copywriting-target-261x300.png 261w"> 
With these copywriting tips, you are ready to start practicing and creating powerful sales texts to sell your online courses.<h4 dir="ltr">Complete eLearning platform, <a href="https://coursify.me/" rel="noopener" dir="ltr">Coursify.me</a> is the ideal solution for those who want to create, sell and promote courses on the internet.</h4>Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS).To learn more, visit <a href="https://coursify.me/" rel="noopener" dir="ltr">our website</a>, test the platform and start selling online courses right now.

This article talks about conversion-focused writing and how to create messages that drive sales. Check out the last idea for copywriting tips. 

Want some copywriting tips? Learn more about this conversion-focused copy and how to create messages that drive more sales to your business!

Stashed ideas

Content writing is generally intended to entertain, educate or inform an online audience. Common uses are in blogs, e-books, whitepapers and informational web pages.

The two types of writing involve different skills and techniques. While it’s possible to be great at both, a good copywriter is not necessarily a good content writer, and vice versa.

Now that you understand the importance of copywriting in increasing your sales, let’s look at four steps you should take before sitting down to write your copy .

Writing well can be a challenge for anyone, but lack of inspiration and skill can be overcome with the right planning.

The goal of sales copy is to persuade people to make a purchase, but that’s a rather obvious and empty statement.

To get the best results from your copywriting strategy, be as specific as possible about the goals you want to achieve. You can use, for example, the SMART objectives framework :

<ul><li>S = specific  </li><li>M = measurable </li><li>A = achievable </li><li>R = relevant to your long-term strategy </li><li>T = time-based </li> </ul>

Let’s imagine you’re launching an online course about investment for beginners, with numerous modules and lessons, and you need to create a sales copy for your launch campaign. The goal is to sell as many courses as possible.

Putting into SMART, your goal could be: sell 50 subscriptions in your annual plan, totaling $30,000 in sales by January 31st.

With that goal in place, we meet all the criteria for a SMART goal:

<ul><li>Specific = sell annual subscriptions to new customers; </li><li>Measurable = 50 subscriptions, resulting in $30,000 including discounts; </li><li>Achievable = sales value 5% higher than last year; </li><li>Relevant = resulting in increased market share; </li><li>Based on time = until January 31st. </li> </ul>

Now, with a specific copywriting goal , it will be easy to evaluate the results at the end of the campaign and see if you did a good job or need to make adjustments to your strategy and sales texts.

To create brilliant copywriting, you must understand who you are selling to and why they would care about what you have to say.

Who is your target audience? What are your pain points, needs and desires? What’s so special about your offer? Why would they believe you? Answering these questions will help you create a compelling message and choose the right tone and language.

Going back to our beginner investment course example, your outreach campaign’s primary audience may be young people interested in starting to invest their money in the stock market, thinking about future earnings. In that case, you should focus on how you will help them understand financial market concepts in a light way and show that they can start applying what they’ve learned as soon as possible.

To reach this audience, you can create an advertising campaign aimed at social media. Use a humorous, energetic tone of voice and show results that they can achieve in a short time.

Once you’ve identified your target audience and their needs, deepen your search and get more detailed information:

<ul><li>Listen to your prospects and identify how they express their needs. What words do they use? Visit forums, read social media comments and ask questions on sites like Quora. Record all messages that come from them – you’ll use them in your copywriting later. </li><li>Make a list of features of your product or service that will be valuable to your target audience. Following the above example, you can think of practical classes on interest calculations, chats to clarify doubts, etc. </li><li>Shape the offer to make it irresistible and stand out from the competition. Look at your competitors and decide if you would like to offer a lower price for a limited time or some extra bonuses, for example. </li> </ul>

Now that you have all the details and information you need, it’s time to use them to create a solid structure.

There are several approaches you can take to structure your sales copy, and even some ready-to-use formulas. The most popular examples are:

<ul><li>AIDA = attention, interest, desire and action; </li><li>PAS = pain, agitation, solution; </li><li>4Ps = problem, promise, proof, proposal; </li><li>Star, story, solution. </li> </ul>

Although they look very different, they all have one thing in common: You can’t offer a solution if you don’t know the problem. The more relevant the pain point you touch, the more likely the person will consider your offer.

How do these formulas translate into specific copywriting formats ? Let’s look at the more extensive sales copy format, like the one used in a presentation. The structure can be as follows:

<ol><li>Title </li><li>Problem or opportunity </li><li>Value proposition  </li><li>Success cases or testimonials </li><li>How does it work? Key product features and technology </li><li>Your solution’s advantages over competitors </li><li>Price or one-time offer </li><li>Contacts </li> </ol>

For a presentation, this can be great, as long as it doesn’t exceed ten slides. However, depending on the channel you are using, such as a social media ad, this structure will need to be much leaner, going straight for persuasive information such as price, discount and product benefits. See the example below:

As you can see, depending on the segment, copywriting can have different elements, but the main ones, such as the problem, the value proposition, the product features and the benefits, are universal.

Now that your planning is done, comes the most creative part of the process. Take the defined structure and think of a title for each point .

Headings will make your sales copy readable. Then create content for each point and enhance your text using a tone of voice that matches your brand and your target audience.

Here are some tips to make your copywriting shine:

Always think about what matters to your customer

One of the biggest mistakes some copywriters make is to focus on the product’s features, rather than the value it brings.

Remember the famous saying: your customer doesn’t need a drill, your customer needs to drill holes in a wall. That’s exactly what it means to think about what matters to the customer: talking about value, not functionality .

For example, this is how Phillips tells its customers about its epilator. Note that there is nothing in the ad about how the device works, but it’s clear why you should have it.

This tip goes hand in hand with the first one: Think like your customers mean to speak the same language as them. Study how your potential customers talk about their problems and expectations and use your own words to create a copywriting that they identify with.

That way, your message will sound like you’re reading their minds and will be 100% relevant, which is critical to a productive conversion.

Avoid slang, professional terms and jargon. The only exception here is if you sell a product to a specific target group of professionals, for example an online course for web developers. Here, you will have to show your expertise and that your product is technically up to their expectations.

Use emotions to attract attention and solid logic when explaining all the whys . People are not rational most of the time, even when they make a purchase, but they still try to make an informed decision.

Here again, your copywriting will have to be adapted to the media format used. If you create sales copy for a shorter ad format, images, slogans, or your customers’ ranking scores will do the job (and the difference).

If we’re talking about sales pages or an email, for example, take advantage of the extra space to highlight your offer, its benefits and perfect the emotional appeal, the one that convinces the customer that he needs and deserves what you have. to offer. See the following example:

With these copywriting tips, you are ready to start practicing and creating powerful sales texts to sell your online courses.

Complete eLearning platform,  Coursify.me    is the ideal solution for those who want to create, sell and promote courses on the internet.

Serving companies and professionals in more than 60 countries, the platform is a dynamic and customizable Learning Management System (LMS) .

To learn more, visit <a href="https://coursify.me/">our website </a>, test the platform and start selling online courses right now.

Bite‑sized knowledge
to upgrade
your career

Copywriting: How to Create a Powerful Sales Copy

Copywriting

Copywriting v. Content Writing

A 4-Step Plan for a Great Sales Copy

3 Copywriting Tips to Sell More

Copywriting: Definition, How it Works, Examples & Tips

How To Research Topics for Your Blog's Content Plan

SEO Copywriting: How to Write Content For People and Optimize For Google

Bite‑sized knowledgeto upgradeyour career

Copywriting: How to Create a Powerful Sales Copy

Copywriting

Copywriting v. Content Writing

A 4-Step Plan for a Great Sales Copy

3 Copywriting Tips to Sell More

Copywriting: Definition, How it Works, Examples & Tips

How To Research Topics for Your Blog's Content Plan

SEO Copywriting: How to Write Content For People and Optimize For Google

Bite‑sized knowledge
to upgrade
your career