Copywriting: How to Create a Powerful Sales Copy
Curated from: blog.coursify.me
Ideas, facts & insights covering these topics:
4 ideas
·1.05K reads
13
Explore the World's Best Ideas
Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.
Copywriting
Copywriting is a type of text that helps companies and professionals to sell their products or services online and offline. It typically delivers persuasive messages which encourage people to buy the product as soon as possible.
When you use the right words, it can be powerful enough to turn an idea into a successful business. When done correctly, it helps boost sales significantly.
36
387 reads
Copywriting v. Content Writing
Copywriting and content writing, although both are used to connect with audiences online, they have different purposes.
Whereas, the former advertises or markets text that drives sales through the use of e-mails, landing pages, and advertisements. While the latter is usually for entertainment purposes, often educational. The latter comes in the form of blogs, e-books, and informational web pages.
37
233 reads
A 4-Step Plan for a Great Sales Copy
- Step 1: Set your goals by using the framework of the SMART objectives (Specific, Measurable, Achievable, Relevant, Time-based).
- Step 2: Think about your audience and create a message that compels to them.
- Step 3: Deepen your understanding of your target audience and have detailed information prepared to make it irresistible and stand out from the competition.
- Step 4: Design your copy structure. There are already some ready-to-use formulas that are popular such as AIDA, PAS, 4Ps, and Star, Story, Solution.
48
245 reads
3 Copywriting Tips to Sell More
- Always think about what matters to your customer. Don't focus on the product's features solely, but instead you can highlight the value that it brings.
- Use common language. By using the same language it can help them identify/relate to your company.
- Work with emotions. People aren't rational 24/7, which is why it can be useful to use emotions to attract attention and solid logic when explaining the "whys" for them to make an informed decision (most of the time).
40
194 reads
IDEAS CURATED BY
CURATOR'S NOTE
This article talks about conversion-focused writing and how to create messages that drive sales. Check out the last idea for copywriting tips.
“
Brandon Garcia's ideas are part of this journey:
Learn more about writing with this collection
How to create a strong portfolio
How to network and market yourself as a designer
How to manage time and prioritize tasks
Related collections
Similar ideas
8 ideas
6 ideas
10 ideas
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates