Remodel your brainstorming sessions.
Re-engineer the Process:
- Imagine a room of 20 people with a very intimidating leader. His presence in the brainstorming session would limit the free flow of ideas or make people reluctant to share what they might presume to be a silly idea. Or a brainstorming process moderator who just showed up to a brainstorming session with no form of preparation or understanding of the business goals.
- We can adjust the process to increase the chance of success. Define what ideas are acceptable, and structure your questions in that fashion.
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This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.
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Work alone—together
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