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We tell people to think outside the box, yet we donโt function like that in our everyday life.
Brainstorming is an overused technique that generates confined and limited solutions, but we canโt get enough of it. Organizations hold on to old business best practices that have since ceased to be effective without thinking of ways to recreate them.
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Alex Osborn claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own. More than six decades after, research has shown that brainstorming hinders the creative performance of individuals in a group.
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Think outside the box, donโt limit yourself, go as wild as you can, every idea is welcome. Common chants by managers encourage people to think creatively and come up with creative ideas. But it does not work. Most people cannot function at their peak without some form of structure and tangibility.
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Without direction, most people are uncertain if their line of thinking is in alignment with the overall ambiguous goal or do they chart a new course altogether. The ambiguity of the task will make them shut down.
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Organizations need to redesign how they organise and conduct brainstorming sessions to get the desired results.
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Re-engineer the Process:
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Put all the opinionated people (Those who like to control the direction of a meeting) in one group.ย If you have a brainstorming session with a group of 16 people, and 4 of those people like to dominate conversations, but them in one group, and have three other groups.
Provide some incentive for active participation. The goal is to get 100% of the participants to work at 100% of their capacity 100% of the session.
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Do not rely on just one brainstorming session.
A brainstorming session must end on a good note, with all participants knowing that the result of their efforts will lead to action. Prioritise the ideas at the session, donโt leave it for another day. If you donโt get to the action immediately, you might end up not doing anything about it.
Once you have sorted the ideas, have another brainstorming session to harness the ideas.
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CURATOR'S NOTE
Wrote this article more than a year ago, but then repurposed it to Medium yesterday. I am proud of my writing journey. This is a really good article. ๐คฃ๐๐๐. Read and comment
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