Put all the opinionated people (Those who like to control the direction of a meeting) in one group. If you have a brainstorming session with a group of 16 people, and 4 of those people like to dominate conversations, but them in one group, and have three other groups.
Provide some incentive for active participation. The goal is to get 100% of the participants to work at 100% of their capacity 100% of the session.
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