The legendary founder - Deepstash
The legendary founder

The legendary founder

Legendary startup founders create categories, not just products/companies.

Traits of legendary startups:

  • They have remarkable teams
  • They have breakthrough products that change the future
  • Instead of improving a product, they design a new category that transcends the products of today

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heatburt

International aid/development worker

Conventional startup founders think like traditional marketing people. They will map and segment a market, and then try to compete in that market. However, legendary startup founders design categories, not products. By doing this, there is no comparison or competition—only others who will eventually be compared to them.

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