4 Steps to create a category - Deepstash

4 Steps to create a category

4 Steps to create a category

Category design is how you condition the minds of people to move with you to a different future.

Just like items in a supermarket, categories take up specific containers in people's minds.

There are four key steps to creating a category.

  1. Identify your founding insights, then use them to identify your difference. 
  2. Create your category design blueprint. 
  3. Define your provocative point of view.
  4. Mobilize your movement.

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